I'm Sam Fuller, a graphic designer with over 15 years experience, specialising in User Interface, Web Design, Art Direction & leading design teams for major brands


Tesco Clubcard App, Lead Designer
Complete design, build and evolution of the Tesco Clubcard App. Co-coordinating a team of 20+ off-shore devs, designed for iOS & Android.
External link: Tesco Clubcard
Lead Design Tesco Clubcard Digital
Identity & promotional material for Tesco Digital Products internal comms, a series of talks by industry leaders curated to inspire & educate.

Lead Design Tesco Clubcard Digital
Additional interface, internal/external comms, illustration & concept work across Tesco Digital Products Group.
External link: Tesco Clubcard
Call Of Duty Elite App, Lead Designer UK Team
Worked closely with the superb Activision Beachhead US team, to produce the first of its kind Call of Duty tie-in app.
External link: Elite
Art Director for Re-Brand Integration
Responsible for brand integration accross new web site, from wireframing to final design, prototyping work with the SDK team & all associated marketing colateral, including print.
External link: Marmalade SDK
Joint Lead UI/UX Design From Concept to Completion
Joint lead designer (with Nadim DGA) on game concepts, HUD & UI/UX, including Unity production work.
External link: Wipeout USA
Pitch work for Activision/IGS
Additional game concept/pitch work for Activision/IGS, including character specs and research.
Augmented Reality Design
Some pitch and promo work for AR specialists String, including AR cross platform interface work.
External Link: String
Pitch Work - Vector Foiltec
Web pitch for Vector Foiltech, the inventors of the construction system for the Eden Project, among many others.
External Link: Vector Foiltec
Videojug.com Head of Design
Over 3.5 years, resposible for complete re-brand, site design, iPad, iPhone & Android Apps, plus all marketing coleteral including print.
External Link: Videojug
Company Re-Brand + Art Direction, UI/UX/Visual Design on all current projects, white label mobile apps for the financial sector, web site re-design & interface for their Financial CMS - 'HQ'.
External Link: (new site in production)
London Capital Gains (LCG) App
In production, 'hub' style app for LCG combining real time financial news, market overview, share dealing, analysis, portfolio management & data